Thanks John. Now I know.
Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power transmitted from a theoretical half-wave dipole antenna. It is differentiated from effective (or equivalent) isotropic radiated power (EIRP) mainly by use of relative antenna gain instead of absolute gain in the calculation. In the case of ERP, antenna gain is calculated as compared to the maximum directivity of a half-wave dipole antenna, whereas EIRP is calculated using antenna gain referenced to an ideal isotropic radiator, otherwise known as "absolute" gain. The term "antenna gain" is assumed to be absolute (referenced to isotropic) unless specifically stated to be relative. The gain is then multiplied by the power actually accepted by the antenna to result in the actual ERP value (or EIRP). Power losses which occur prior to the antenna, e.g., in the transmission line or from inefficiency in the generator itself are therefore not included in the calculation of ERP or EIRP.
courtesy of wikipedia...